Why Your Business Isn't Growing (And What You Can Do About It)

MY NOTES FROM THE VIDEO IN CASE YOU CAN'T READ THEM:

Product/Service In Search of a Problem

====  

1. Audience/avatar with a painful problem

====  Result -> Working hypothesis Premise/Problem/Promise

2. Hook - way of describing problem/promise that creates energetic response

3. Facebook interest/audience that responds to hook at high relevance score/low CPC/30% conversion

4. Lead magnet drives to core offer

===== Result -> Leads

5. Long-assed email sequence to order form/schedule page/application

6. Smoke test / Minimum, minimum viable product 

===== Result -> Proof you can sell core offer

7. Core offer deliverable


If you would like me to go into any of these in more detail in a future video, just let me know

If you would like to work with me => https://reverseyourfunnel.com/